Pictures: inside new Beefy Boys restaurant as opening date revealed

Beefy Boys, Cheltenham

Burger fans across Gloucestershire were quick to share their delight in December when the beloved Hereford burger restaurant announced that they would be opening a brand new location in Cheltenham, in the former Bill’s restaurant on Regent’s Street, armed with a mouth-watering menu of dirty American-style burgers and loaded fries including delicious veggie options, indulgent sides, cocktails and their signature hard shakes – alcoholic milkshakes.

Beefy Boys, Cheltenham: drinks on offer

OTHER NEWS:

• Jailed: Herefordshire man who attacked emergency workers
• Hereford "professional criminal" jailed after offending again
• David Furnell of Hereford jailed after admitting stalking charge

In a cool collaboration of independent food and drink powerhouses, The Beefy Boys has also announced that their bar will feature an exclusive offering from Gloucestershire craft-beer heroes, Deya Brewery.

Beefy Boys, Cheltenham: burgers on the grill

The team said Ale Communications is a crisp session ale perfect for pairing with a dirty burger that will not be available anywhere else, and is sure to have the crowds of Cheltenham flocking to The Beefy Boys’ new site in order to sample a taste.

Beefy Boys, Cheltenham

The Beefy Boys, which was created in 2011 by a quartet of burger-loving childhood friends, launched its flagship restaurant in The Old Market in Hereford in 2016, having come second place in the World’s Best Burger competition at the World Food Championship in Las Vegas the previous year.

Beefy Boys, Cheltenham: burgers on the grill

Their second restaurant, in Shrewsbury, followed in 2021. The Cheltenham premises will be The Beefy Boys’ third restaurant, alongside their signature food van, which regularly visits special events and locations across the region.

ALSO READ:

• Herefordshire farmer will "never again" plant potatoes in field after formal caution
• Missing Herefordshire cat found after four months... on Scottish island
• Inside Chadds: pictures from Hereford's much-loved department store

The Cheltenham restaurant, which has been transformed over the past month to emulate the burger-lover’s paradise that The Beefy Boys’ fans will know and love, will provide seating for 160 covers, and features a brand-new downstairs bar, along with a large-scale burger mural and event space upstairs.

Beefy Boys, Cheltenham

It promises a warm and welcoming atmosphere, making it the perfect spot for a casual meal between friends, after-work socialising, or a romantic dinner for two. There is also a kids’ menu for little ones, making it the ideal dining spot for families.

Beefy Boys, Cheltenham

Co-founder Anthony ‘Murf’ Murphy said: “The Beefy Boys are so excited to finally be opening a site in Gloucestershire after having regularly brought our food-truck to various locations in the county. This means that there is now a permanent place for local burger fans to come and get their Beefy Boys fix.

Beefy Boys, Cheltenham

"We want to create a vibrant and relaxed environment for people of all ages to socialise and celebrate in the town centre. We can’t wait to get open and start smashing patties for the people of Gloucestershire."

Beefy Boys, Cheltenham

Want to stay up to date with all the latest news for your local area? It's easy, just sign up for our free weekly email newsletter here and all the important stories that matter to you will be delivered straight to your inbox.

For those who cannot wait until February 25 to get their fix of The Beefy Boys, the restaurant is opening for a soft launch from to February 1 to 24, seeking fearless food lovers to test out the new branch before its official launch.

Those up for the task will receive 25 per cent off their food bill in exchange for feedback on their experience before the official opening on February 25.

To book a table, and secure your place as one of the first to try The Beefy Boys in Cheltenham, visit https://thebeefyboys.com/contact/#bookatable