A WORCESTER based communications company is celebrating being chosen to work alongside a major mobility equipment company.

Nifty Communications, based in Pump Street, has been chosen by TSG UK as their communications agency. The partnership will see Nifty help drive awareness of TSG's work combining equipment sales, services and projects to both retail and non retail energy distribution networks across Europe and Africa.

Nifty has been brought in to help promote TSG Fuel Retail, TSG Fleet, TSG Wash, TSG Systems, TSG Gas and TSG Charge, which provides a wide range of future-proof charging solutions for all brands and models of electric cars.

Henry Simpson, managing director of TSG, said: "We are delighted to be working with Nifty Communications during a transformative time for TSG.

"The company has a clear roadmap for the next five years and we’re looking forward to working with Nifty to ensure this is communicated effectively to our customers across the UK."

Christian Collison, managing director of Nifty Communications, added: "At Nifty, we follow the data to create compelling content, positioned and amplified through an integrated marketing strategy to reach new and existing audiences, we call it the Niftyverse.

"We’re delighted to be working with TSG during this excited phase of the company’s history to build a robust communications strategy that effectively communicates TSG’s industry-leading services."

Further to implementing an engaging digital strategy, Nifty Communications will manage video case-study creation and social media optimisation activities.

Founded in 2018, Nifty Communications is a PR and marketing agency which builds integrated marketing environments based on the latest Google data, capitalising on topical news and events.

From a petrol-station-focused business, to a global solutions provider to energy distribution networks, TSG’s six business pillars span TSG Fuel Retail, TSG Fleet, TSG Charge, TSG Wash, TSG Systems and TSG Gas.

Today, TSG operates the largest sales and service network in the industry with thousands of technicians across 30 countries.