CRISP company Tyrrells has announced a collaborative partnership with celebrity chef and owner of Shropshire-based Brompton Cookery School, Marcus Bean.

Over the next twelve months, Marcus will work with Tyrrells in the capacity of a Brand Ambassador. He'll be responsible for creating a range of innovative recipes to tie in with seasonal celebrations.

A schedule of activity is being planned throughout the year to coincide with the latest product launches from the Herefordshire producer.

A favourite on the local food scene, Marcus has been a TV regular since emerging as the victorious winner of Channel 4's Iron Chef competition, where he beat a two starred Michelin starred chef in the final.

Raised in pubs and with a life-long passion for quality ingredients, Marcus moved to Brompton in 2012 to run the successful cookery school.

Marcus said: “I love working with local food businesses and Tyrrells have been a phenomenally successful brand to emerge from the region. At Brompton, our ethos is to be as sustainable as possible, which means using local sourced ingredients from local suppliers. Any business that supports local farmers is a valuable asset to the rural economy.

"For me, working with Tyrrells is a really interesting challenge – I’ll be looking at Britain’s favourite snack and how to incorporate them into different and sometimes unexpected dining occasions.”

Sarah Lawson, Marketing Manager at Tyrrells comments; “We’re thrilled to have Marcus on board as part of the Tyrrells team. He is exactly the right fit in terms of his food philosophy and outlook.

"The fact that he’s local too is an additional bonus as it really helps to support our messages that highlight our provenance and authenticity. Through this partnership, we hope to ensure that crisp fans get even more from their favourite Herefordshire-made snack.”

Visit Tyrrells social media channels for recipe videos and inspiration: @tyrrellsofficial