Phil Mann, owner of Mann Hifi in the Upper Tything, has over 35 years’ experience in music and sound, and says knowing your business and staying savvy can make all the difference.

Phil, 54, came to Worcester via Birmingham and Droitwich, spending most of the 1980s selling music working at the Music Market in Broad Street before working for ATMV and other major music retailers.

Phil eventually set up on his own in 2009 before taking a break in 2012 to return in May 2017. In the 37 years he has been in business, he has seen many changes, the first is the shopping habits of his customers.

He said: “The fact is that the younger generation doesn’t buy physical music like they used to.

“The recent re-emergence of vinyl and LP records as well as the return of turntables has been great.

“A lot of my customers are re-discovering their old music and they are a great group of customers to have.

“I walk to work every day and there’s not a day goes by where I don’t get someone saying hello or good morning and that is great.

“That just sums Worcester up really, it’s a great community feel and that is one of the great things about the place.”

Despite the changing nature of his business, Phil says the biggest thing he tries to remember is being smart and staying on track with the latest equipment and products.

He said: "It is so important to do your research, control your overheads and make sure you are up to date.

"Know your market and make sure people want what you have and are willing to buy it.

"We are the only place in Worcester that sells Rega and Project turntables and electronics as well as Bowers and Wilkins and Dali loudspeakers .

"If people know you and know that you have what they need, then with a bit of luck they will stay with you."