Teddington Stores is not just a farm shop. Deborah Gilder, the owner, says it is a place to champion British food and drink, with particular attention to the Cotswolds and Three Counties.

Deborah and her husband William set up the store on Evesham Road in 2014 and though they both had a background in farming, this was not their original career plan.

She said: “Having come from a farming background, my husband always fancied the idea of having our own farm shop.

“I was a litigation solicitor in a large city firm before having children.”

“Having a commercial legal background has been very useful in running our own business because it’s a great all-round training for the business world.”

Since then, Teddy’s, as it is affectionately known, has become a favourite with customers, offering a wealth of local produce including beef from their own in-house butchery. The team at Teddy’s are keen to reinforce the idea of their store having a distinct regional identity, with goals including increasing bio-diversity, shortening supply chains to keep food miles down and ensure high standards of animal welfare.

Community and getting to know customers are also important to Deborah and the team, she said: “We have a lovely team here and I think it’s vital that staff enjoy coming to work.

“Happiness is infectious and that’s reflected in the way our staff interact with our customers.”

Setting up an entirely new business from scratch is a challenge for anyone, regardless of experience, and Deborah has these words for anyone thinking of taking the plunge: “Setting up a business on your own is not for the faint-hearted and it’s not nine to five: You need to have a genuine passion for what you do.

“You need to be resilient and extremely hard working - the buck stops with you and you have to be prepared to take responsibility.

“It’s incredibly rewarding watching what you have created grow.”