A Countryfile host has announced the launch of the first product from his new sustainable online store.

Celebrity farmer and TV presenter Adam Henson has announced the launch of British Wildflower Seeds, which are available on his store Wildscape.

The seed range is designed to transform any space, regardless of size, into a thriving ecosystem that fosters biodiversity.

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Henson developed Wildscape in partnership with leading experts in ecology and sustainable agriculture.

Inspired by the wildflower varieties that bloom on his own farm, and onsite at Cotswold Farm Park, the new range encourages people and communities to actively contribute to the restoration and enhancement of natural ecosystems.

Henson said: "I believe everyone should consider growing wildflowers, not only are they beautiful native British blooms, but they also support local biodiversity.

"No matter if it’s a small pot in an urban setting or large garden, wildflowers create a mini ecosystem right outside your window, attracting a variety of birds, insects, and other delightful creatures."

Wildscape seeds include a diverse selection of native wildflowers and are available in five British mixes.

Each collection is available in six sizes, covering spaces from as small as 2.5 square metres to large open areas of 250 square metres.

The seed varieties have been selected for their resilience, adaptability to British environments, pollinator power, and low maintenance requirements.

Henson added: "Many organisations, including our farm, work tirelessly to promote the planting of wildflower meadows and the restoration of habitats to ensure the continued presence of these botanical gems in the British summer.

"Embarking on a journey with UK wildflowers isn't just about supporting nature; it's also about transforming your own space into a haven of beauty and wellbeing."

These seeds are suitable for everyone to plant, from beginners to experienced gardeners.

With simple instructions and minimal equipment needed, the seed promises a transformation into an abundance of wildflowers.

Wildscape continues Henson’s drive to preserve natural heritage by aiding, via the proceeds from online sales, his habitat restoration projects and rare breed conservation programmes at Cotswold Farm Park.