An air ambulance service is fundraising for a vital pre-hospital emergency service.

The Midlands Air Ambulance Charity is encouraging communities across Herefordshire and Worcestershire to fundraise £288 for one additional critical car mission.

Every time the air ambulance is called out to an incident it costs £2,950 on average and each critical care car mission costs £288, which is entirely funded by the generosity of the public and local businesses.

The call comes for the 11th year of Giving Tuesday, and to achieve the goal, a 24-hour Facebook fundraiser is planned.

"Supporting us this means we can continue to reach and treat those who are critically ill and injured in the local area," the charity said.

To donate to the charity’s fundraiser, visit the Midlands Air Ambulance Charity Facebook page.