A family-run chicken company has rebranded in an effort to keep up with the demands of its customers.

The Cotswold Chicken Company will move in a new direction, with the brand which started as a poultry supplier now looking to diversify its range of products.

Owner Nick Passmore has announced it will now be known as the Cotswold Meat Company.

He said: “We’re extremely excited to announce our re-brand to the Cotswold Meat Company.

“We truly believe in the products we choose to supply, which is why they remain at the heart of our brand.

“Our decision to re-brand reflects our on-going strategy to supply customers with a comprehensive range of fresh, premium quality British produce which includes free range poultry, high welfare fine meat and seasonal game.”

He added: “Being an established business with an excellent reputation for quality and delivery, we very much wanted to keep the familiar aspects of our brand – just with a nod to what’s new.

“More and more customers are wanting meat and game, so it’s been a natural progression for us to evolve and enhance our product range in response to demand.

“Our family-led team of experienced professionals will continue to supply customers with the same level of service they know and rely on, just under a new name with more product ranges to choose from!”