A CHIPPING Norton opticians and hearing company is asking people to love their hearing this Valentine’s Day following concerns that some may face being lonely hearts because of hearing problems.

Scrivens Opticians and Hearing Care on High Street has made a heartfelt plea to encourage people to have their hearing checked.

Branch manager Julie Dyer said: “It’s time to give your hearing some love and look after your hearing, just as you would your eyes or teeth, by having regular check-ups.

"With free NHS hearing tests and digital hearing aids available on the high street, help is more accessible than ever.

“Hearing loss can cut people off from family and friends and make social situations more difficult. They may then become isolated and be more prone to feelings of loneliness.

"Although hearing loss cannot be cured it can be treated and improve the quality of life. Advances in technology have significantly improved hearing aids which are smaller and more effective and will make a real difference."

Hearing changes gradually over time and hearing loss can occur at any age but for the majority it occurs over 50. More than 70 per cent of people over 70 suffer to some degree.

For more information, visit www.scrivens.com