A PERSHORE firm has been recognised with a coveted award for its child car seat design.

JMDA Design has won the Red Dot Award: Design Concept 2020 for the design quality of the company's Tinyseats car seats, designed in partnership with Tinyseats Europe AB in Sweden.

The design was praised for its compactness, fast installation and innovative design, all with top draw safety consideration.

Tinyseats Europe AB and JMDA Design have worked together on the design concept since 2018.

This product design project was driven by a gap in the market to provide a portable rear and forward facing child restraint system and the result is that the Tinyseats child restraint system is the first compact, lightweight, foldable and convertible car seat for children from 9 months old.

Derrick Barker, creative and managing director at JMDA Design, said: "We are thrilled to win another Red Dot Award for one of our Design Concepts.

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"Working with the team at Tinyseats has been a real pleasure, as they strive to find new and innovative ways to make life easier for both parents and taxi businesses in urban areas.

"The passion in both the teams at JMDA and Tinyseats to produce a high-end design which is focused on safety, is clear to see in the Tinyseats end product."

David Sandgren, director at Tinyseats, said: "We’re proud to get the Red Dot before we have even reached the market and help facilitate a new way to own and utilise cars, in the new sharing economy.

"Tinyseats is our first step in the journey to redefine child safety in shared vehicles and we have the support of an inspiring global team with JMDA Design, helping bring our ideas to fruition."

A total of 4,170 entries from 52 countries around the world were submitted in the Red Dot Award Design Concept category, whereby the JMDA Tinyseats design project was one of only 188 concepts to win a Red Dot Award. Putting this into perspective only 5.5 per cent of entries win an award.

Having designed over 100 child car seats since being founded in 1991, JMDA are considered to be the global leaders in innovative CRS design.

For more information about JMDA design, head to www.jmdadesign.com/