Have you ever wondered which town in Worcestershire is the most enterprising?

Well, according to new research, the answer is... Droitwich.

Analysis using the Free Company Data product from Companies House showed there was one business for every 38 people registered during lockdown.

This puts it top of the tree for the UK, beating the likes of Manchester, London and Leicester.

Michele O’Sullivan, business development director UK at Awin, who carried out the study, said: “Whilst the pandemic and ensuing lockdown has proved to be one of the most difficult in history for business, we have still seen a remarkable amount of ingenuity and innovation in this period, as shown by the people of Droitwich."

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The next most enterprising locations were Waterloo (one business for every 158 people), Preston (one for every 229) and Manchester (one for every 240)

The data was analysed by the team behind global affiliate network www.Awin.com, who used the Free Company Data Product by Companies House to conduct the research.

From the dataset, the team looked at all businesses registered with Companies House from the 23rd March (beginning of lockdown) to the 30th May (as far as the data currently goes).

Companies monitored include only corporate body types regulated by legislation relevant to Companies House, and does not include all business types (such as sole traders).

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Using this data, the team looked at the registered postal town of each business, and accumulated the results, to find the number of companies registered in each town and city during this period, and looked at the top 50 results.

From there, the population of each location was used to determine the number of lockdown businesses registered per person, to find the most enterprising places in the UK.

In comparison, Portsmouth had one registered business per 1,403 people, whilst Hull had one for every 1,223, and Plymouth one for every 1,076.

None of the other South Worcestershire locations including Malvern, Worcester and Evesham made it into the top 50.