COTSWOLD Tourism has launched a brand new website to promote and market the Cotswolds to the domestic and international travel market and expand its £1billion annual industry.

The six month project to transform www.cotswolds.com follows consultation with Cotswolds Tourism partners to create a new website that reinforces the area as one of the country’s leading tourist destinations.

Victoria Carman, digital marketing manager for Cotswolds Tourism who has led the development of the new website said: “The brand new website will be a fantastic promotional tool for the Cotswolds. It uses inspirational images and content, as well as a great navigation to help our visitors find the information that they require quickly. It also provides them with further information on all of the activities and accommodation providers in the Cotswolds to encourage them to visit this wonderful destination.”

Cotswolds Tourism chief executive Robin Tjolle added: “We are so pleased that the new site has gone live. It will enable the partnership and our businesses to attract more national and international visitors to the region. The Cotswolds has so much to offer our visitors and now they can easily find all the information they need to encourage them to choose the Cotswolds as their next holiday destination. Tourism to the Cotswolds is worth over £1billion per year and the new site will help us to encourage visitors to stay longer and support this important part of our local economy."

The new website will complement the Cotswolds Official Visitor Guide App.