PR GURU Max Clifford has thrown his support behind a fund-raising event in Evesham this weekend.

The well known publicist, who has worked with celebrities including the Beatles and Muhammad Ali, has helped to organise an evening at the Regal Cinema in Evesham to raise money for a flood relief programme in and around Broadway, where he owns a home.

The 70s Concert Night on Saturday at the Port Street cinema will feature The Searchers, Sam Bailey and Graham Jolley.

Mr Clifford, who has lent his support to a number of local causes since buying a home in the village two years ago, recently helped Broadway youngster Molly Grove reach her fund-raising target for life-changing surgery.

He said: “Councillor Liz Eyre came to me some months ago because I have a cottage in the village. I said I was more than happy to help with some awareness and fund raising. I am in a position where I can do things to help.”

Mr Clifford’s support has helped the event become a must-see show.

“The Searchers will be appearing,” he said. “When I helped launch the Beatles they were the other band we helped. I have known them since the early 60s. I put something together I knew would make a great night of entertainment.

“It will give people an opportunity to raise money while having a good time.”

The flood defence scheme will aim to prevent more than 200 homes in Broadway and neighbouring Childswickham and Murcot from flooding. Villagers have been asked to contribute £312,000 towards the scheme.

Mr Clifford said he thinks it is a good idea for local people to get involved and show their support for the initiative. “As with Molly, it was wonderful to see so many people get involved,” he added.

Tickets for the night cost £25 and the entertainment gets under way at 7pm. For tickets, call the box office on 01386 421007 or e-mail boxof