JOURNALISTS from the Far East flocked to the Cotswolds after tourists.

Visit Britain and Visit England has launched its annual review of 2016/2017 focussing on the importance of tourism and tourists from the Far East, who are flocking to the Cotswolds in record numbers.

Representatives from Cotswolds Tourism, Visit Britain, and the Foreign and Commonwealth, hosted six journalists from the Far East who are collectively followed by over three million people.

The delegation arrived in the Cotswolds on Wednesday October 4 and spent three days touring the area and enjoying the sights and tastes of the region.

They visited the cookery school at Thyme, the Cotswold Farm Park and Hook Norton Brewery during their trip along with various other excursions.

Rachel Duffell - a media representative from Hong Kong said: "The area has so much to offer that it is tough to choose just one highlight.

"The combination of history with the dynamic artisanship, tourism and hospitality happening today is hugely exciting.

"There's a real sense of treasuring the past but of also raising the bar for the future.

"Adam Henson's Cotswold Farm Park is reflective of this and was a standout attraction, showing how the Cotswolds has developed over time, yet with a firm eye on protecting it for future generations.”

Graeme Nesbitt, general manager of the Lygon Arms Hotel, who added: “We were delighted to host and be part of the Cotswold Tourism and Visit Britain press visit.

"Having just gone through a major refurbishment and very recently introduced two new restaurant concepts, it was perfect timing for us here to welcome media guests from the Far East who specialise in luxury food and wine offerings.

"Dinner at the Lygon consisted of a seven course tasting menu, which allowed our chef and his brigade to demonstrate their skills and showcase the vast array of world class produce available in and around The Cotswolds, all of which was extremely well received.”