LOVE was in the air at the latest meeting of Stour United Businesses (SUBS) where people were encouraged to treat dating like a business.

Business leaders in Shipston were told the similarities are "uncanny" last Thursday at a special ‘Love Your Business’ Valentine’s Day meeting at the Stour Enterprise Centre (SEC).

Three love-themed speakers gave their thoughts to business owners followed by a brief update from SUBs committee member, Ian Cooper, on the Stour Enterprise Centre.

The group has recently taken over the management of the centre, which had been at risk of closure last year, and are now keen for local businesses to make maximum use of its facilities

Member Trev Trevethick said Valentine's Day was a good excuse for their members to talk about love.

"It went really well, he said. "We had about 20 to 25 people turn up, given the weather it was quite a good turnout. The speakers were really very good."

Members heard from Lynette Turner, of Cherrypick Introductions, who showed how the rules of running a business applied equally to the dating game.

She was followed by motivational hypnotherapist, Nicola Ménage, who spoke on Powering up your Passion, for love, life or business.

Yvonne Everest from the Chocolate Tree, in Cheltenham, also spoke about her passion for the food of love.

For details about the group visit