THE first popup shop to open outside London has been launched in the Cotswolds.
Popup Moreton was opened on Friday by fashion guru George Davies, famous for his work at Next, George at ASDA and Per Una.
The new shop, which will be open for eight weeks in Old Market Way, will house Dating Fairy Godmother Lynette Berry, Rosablue’s Penny Menato and Julia Lucas of Objets d’Amour for the first twoweek stint.
Alison Humphries, of Objets d’Amour, a Cotswolds- based online boutique, said the enterprise was a good opportunity for businesses.
“It gives people a chance to display what they are doing,” she said. “It gives people exposure and shows the High Street is still alive. It’s very good for Moreton.”
Mr Davies said it was the kind of thing he would have taken advantage of when he was starting out in retail.
“Anything that allows entrepreneurs to try and do something on their own is a fantastic opportunity,” he said.
“I think it will do well.”
Sue Heady, who organised Popup Moreton with Adam Wood, said she hoped it would generate more interest in the market town.
“Hopefully more people will come into Moreton, stop and walk around and have a coffee,” she said.
“For visitors and residents it’s something new for them to see. Every two weeks it changes. It gives business the opportunity to test the market.”
PopUp Moreton is part of a national enterprise, Startup Britain, which ran a series of pop-up shops in London last year.