MOTORISTS are being urged to think twice before they drink and drive this festive season.
West Mercia and Warwickshire Police have joined forces with other partnerships, local authorities and police forces across the Midlands region to launch the annual Christmas drink driving campaign.
Between November 2009 and November 2012, three people were killed in Worcestershire and 29 were seriously injured following collisions where drink or drugs were recorded as a contributory factor. An additional 228 suffered slight injuries.
Posters, beer mats and other material will be put in pubs and clubs throughout Worcestershire, which are designed to make people think about the consequences of drink or drug driving.
At the heart of the campaign will be a series of online blogs and videos of five everyday characters who take a risk.
It will build on last years successful Amy’s Story campaign – a moving blog which described how a young woman became a drink-driver and criminal because she drove the morning after a party.
The campaign supports the Association of Chief Police Officers’ monthlong winter drink-drive campaign which started on December 1.