Phillip Schofield has been popping up all over the place today thanks to #pipknit – browsing the shops in Emmerdale and driving a tractor on Countrywise.

He’s appearing in every ITV programme on December 1 for Text Santa, ITV’s charity appeal.

But I’m A Celebrity posed a problem, seeing as it’s filmed in the Australian jungle – so people were excited to see how Phillip would make his appearance.

Luckily, they didn’t have long to wait…

Phillip Schofield for Text Santa
Phillip Schofield for Text Santa (Ken McKay/ITV)

This was very confusing for some people who hadn’t got the memo.

And it gave some people ideas for next year. I’m A Celebrity 2016, Phillip?