Pershore company's rebranding award (From Cotswold Journal)
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Pershore company's rebranding award
3:30pm Tuesday 8th May 2012 in Business
NEW LOOK: White Logistics’ directors, from left, Daniel Holland, Will Stracey, Tom Stracey, Judith Stracey and Scott Brown at the launch of the firm’s rebranding. It has won a national award for brand transformation and repositioning.
A FAMILY-RUN haulage firm in Pershore has won a second design award for revamping its branding.
White Logistics, based in Racecourse Road, received the gold award in the best corporate rebrand category at the Transform Awards, Europe’s only awards dedicated to celebrating best practice in repositioning and brand transformation.
White Logistics managing director Judith Stracey said: “Our new brand has not re-invented White’s, it has told our story in a clearer and more compelling way.
“It has helped us strengthen customer and contact relationships, and we have already seen an impact on sales.
“It has helped us strengthen customer and contact relationships, and we have already seen an impact on sales.
“We are confident of an increase in growth as a result of our brand development and we are proud to link our brand with the strong Palletforce brand.”
Last year White Logistics also won the rebrand category at the Marketing Design Awards and was shortlisted for the Livery of the Year at the Motor Transport Awards.
