Firm aims to get its teeth into market at dog show (From Cotswold Journal)

Firm aims to get its teeth into market at dog show

2:24pm Thursday 4th February 2010

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A WORCESTERSHIRE firm which specialises in fish-based nutrition for dogs and cats is hoping to net hundreds of customers when it launches a new puppy club at this year’s Crufts.

Droitwich-based Fish4Dogs was founded by seafood consultants Jill and Robert Angell in 2004 and now distributes its products across 40 countries worldwide.

The company makes a range of premium, all-natural foods, treats and supplements using Omega- rich fish as the main ingredient. The new, free-to-join Fish4Dogs Puppy Club, which complements its existing, highly successful Breeders’ Club, is part of the firm’s aim of developing a close customer community. Fish4Dogs marketing director Jill Angell said: “We are thrilled to be launching our new puppy club at Crufts this year.

“One aim is that our puppy-owning customers can benefit from exclusive special offers on Fish4Dogs products, but we also want to provide a forum where they can gain and share useful information, as well as network online.”

Other attractions set to draw the Crufts crowds to the Fish4Dogs stand will be dogs from the award-winning Kidderminster Agility Club and the Pets as Therapy charity – both of which are sponsored by Fish4Dogs.

Also appearing will be Molson the dog – better known as Daniel in the CBeebies hit show Tommy Zoom.

This year’s Crufts is at the National Exhibition Centre in Birmingham from March 11 to 14.

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