A NEW fashion brand is coming to Worcester's House of Fraser.

Whistles, know for contemporary clothing designs for both women and men, will be available at the House of Fraser store in Crowngate from this morning.

The quality London-born concession has joined the many luxury brands in the House of Fraser store including French Connection, Coast and Tommy Hilfiger as well as Crowngate’s Phase Eight and Oasis shops.

Kadir Mustafa, store manager at House of Fraser, said: “We are extremely delighted to launch the first Whistles in Worcester.

"Whistles will complement our existing brand offering and we are confident the fashion label will prove to be a very popular addition.”

Mike Lloyd, operations manager at Crowngate Shopping Centre, said: “We have a great mix of retailers and services here at Crowngate, especially when it comes to fashion options and we’re delighted that we can now add Whistles to that.

"We’re sure Whistles will be a popular extension of what it already has to offer.

“The arrival of Whistles in Worcester is a first for the city, so we’re expecting it to be a huge success with Crowngate shoppers."