A WORCESTERSHIRE shop specialising in archery has hit the bullseye with a move to new premises.

With the help of property agents John Truslove, Archery Supplies Direct has taken on a three-year lease of Unit 6 at the Victor Business Centre in Arthur Street, Lakeside.

The 2,497 sq ft of space represents a step-up to improved premises.

Archery Supplies Direct, headed by managing director Nathan Silcock, brands itself as a “one stop place for all your archery needs”.

It sells online, supplying bows, crossbows, arrows, targets and a range of accessories to all levels of archery enthusiasts, from beginners to the elite.

Prices range from £10 to £3,000.

Mr Silcock, whose operating company is ASD Distribution, said: “It is a building which is more suitable for our needs.

“Archery is a popular sport which was massively boosted by the London 2012 Olympics as well as by the likes of the Hunger Games films.

“At the moment we are very busy and hopefully it can stay that way.”

Ian Parker, a director of John Truslove, added: “Hopefully it will continue to strike home with customers.”