A TRAVEL agency has opened a new retail store in Worcester.

Travel Kinect, the independent travel agency, has opened a new store in the city at the Hop Pocket Craft Centre in Bishops Frome.

The independent travel agency, which is a managed service travel partner of Brilliant Travel, has been formed by Kaye Bradley after she spotted an opportunity within Worcester.

It aims to offer residents a customised holiday, and Mrs Bradley has already started to build up a customer base from those who visit the garden centre at the site.

Mrs Bradley has more than 25 years of experience working in the industry, including overseas.

Mrs Bradley said: “Travel Kinect will provide customers with a flexible and tailored approach to holiday planning and will essentially be a one stop travel shop for all customers. Booking a holiday is a significant investment, therefore we have positioned ourselves to ensure customers receive complete support throughout the full booking process.”

Mrs Bradley began her business as a homeworker, and the support she received as part the team helped her make the transition into owning her own branch.

Mrs Bradley added: “For me it is not about one holiday – it is about a lifetime relationship with that customer.

"My experience has offered me the ability to adapt my techniques to suit each and every person so that they feel comfortable."

Linda Pyle, Barrhead Travel’s managed service travel partner and homeworking director, said: “Kaye is passionate about her business and her customers and we’re delighted to be working with her to build Travel Kinect as an agency."