FLOORCARE firm Vax has cleaned up on a major television deal.

The company from Hampton Lovett has announced a seven figure, cross-platform partnership with Channel 4 Sales and MediaCom Manchester that will see it sponsor popular TV content across multiple channels.

The one year combined sponsorship package comprises Dream Homes programming strand across UKTV channels Home and Really, the brand new series of Channel 4’s hugely popular and award winning One Born Every Minute, plus the documentary’s first ever commissioned Shorts content One Born Every Minute: The Dads for Channel 4’s digital Shorts platform.

Miranda Hart has provided the voiceover for the Vax branded sponsorship segments which will be visible around property titles including Escape to the Country, A Place In The Sun: Home or Away, Celebrity Fantasy Homes and First Homes as part of Dream Homes, which will run until the end of February 2016.

Creative agency The Brooklyn Brothers is responsible for the creative, which will demonstrate how Vax helps consumers reverse the messy consequences of everyday family life. Products featured in the segments include the Vax Air Cordless Switch and Air Steerable vacuum cleaners, Steam Fresh Combi steam cleaner, Dual Power Max carpet washer and PowerWash 2200W pressure washer.

Liz Cope, VP global marketing, Vax said: “As Britain’s leading floorcare brand, we’re proud to be changing the way people clean their homes with products that are quicker, lighter, easier and more efficient to use than ever before. This partnership with Channel 4 gives us a perfect opportunity to introduce even more UK families to our unique range of vacuums, carpet washers, steam cleaners and pressure washers. And with Miranda Hart’s vocal talents bringing a breath of fresh air to our advertising, we’re confident this campaign will prove to be our most successful yet.”