A RETAIL store manager got pie eyed for charity.

TK Maxx in Weavers Wharf retail park, Kidderminster, is running various activities to raise funds for Comic Relief and during half term week offered customers a chance to throw a pie in the face of the store manager.

Mike Smith from Ombersley and his young son Maxwell happened to be walking past the store when the event was going on and Maxwell was eager to have a go.

Mr Smith said: “We were just walking past the shop the other day during half term week and my son asked me what was going on in the store. The manager was sitting at the front of the store surrounded by a load of pies.

“My son said he always wanted to have a go at throwing a pie in someone’s face, I think he rather liked the idea of doing it for a small donation to Comic Relief.”

Rhea Buckland, store manager, added: “The pie-ing went better than expected. We raised £35 in just spare change per pie. We absolutely stunk after though, but it was definitely worth it. We have more fundraising activities on the way, such as a fire breather and a bouncy castle.”

The store also ran an open mic event and coffee morning on Valentine’s Day, raising more than £500 for Comic Relief.

Danielle Briscoe, who works at the store, said: “We are currently at 85 per cent of our fundraising target and are top of the district for fundraising and pound donations at the till points. We’re running a ‘design a nose’ competition where the funniest nose will win four tickets to West Midland Safari Park. You just need to come to our till points to pick up a nose and bring it back with a small donation by March 13 to be in with a chance of winning.”