THE Co-operative Group is entering the mobile phone market by launching its first own-brand pay as you go SIM card in its Worcester stores. The Co-operative Mobile pay as you go will be available in more than 3,800 Co-operative Food stores across the country and is being launched in partnership with The Phone Co-op, which provides the service. It will offer low-cost national and international rates, transparent pricing and extensive UK coverage in a single SIM card.

Steve Murrells, chief executive retail, The Co-operative Group, said: “It is a major milestone for The Co-operative Group to be entering the telecoms sector with its own branded products. We believe that by working with The Phone Co-op we are able to offer one of the most competitive and straightforward mobile pay as you go SIM card packages in the market."